Specification Sales Training Courses for the A&D Industry

For teams looking to build a strong foundation in selling to architects and designers:

• Understanding the specification market.
• How to engage with architects, interior designers & contractors.
• Build confidence with best practice action plan.
• Essentials for key account management.
• Pipeline management.

For experienced teams looking to improve conversion and pipeline visibility:

• Manage specifications through the full lifecycle.
• Building structured account plans.
• Engaging multiple high-level  stakeholders.
• Defending high value specifications.
• Converting major projects.

Clerkenwell Design Week edition of our trade show engagement training:

• Pre-event strategy.
• Making a professional impact.
• Develop long term profitable relationships.
• Implement best practice to drive consistent re-engagement with your brand.

For teams looking to deliver confident, structured presentations that engage architects and lead to specifications:

• How to present with confidence.
• Understanding the audience.
• Orating techniques.
• Body language.
• Confidence psychology.
• Compelling story telling.

For teams exhibiting at industry trade shows looking to maximise every interaction and turn conversations into pipelines:

• Delivering brand identity.
• How to confidently start conversations that stand out.
• How to quickly qualify opportunities.
• High level communication & questioning skills.